Business Value Growth Resources

Marketing Leadership

. Marketing Leadership…Navigating Your Marketplace April 2016 | Jack Zimmanck   Big Picture Perspective Growth leaders navigating today’s turbulent and fragmented marketplace, need a real-time “Big Picture Perspective” of their marketplace to provide early warning of possible threats, give ample lead-time to evaluate emerging opportunities and a clear picture of what a fully- integrated marketing… (read more)

Key Leadership Success Factors

. Leaders succeed or fail for a variety of reasons. Three major themes define the likelihood of success for a leader These are in no particular order and in successful companies all three are present within the leadership and culture. In underperforming companies one or more of these is generally the reason for such performance.   There… (read more)

Critical Level of Detail

    In an organization there are generally multiple levels of responsibility or departments. Each is tasked with solving problems within their areas of expertise or responsibility. We optimistically assume that when the subordinate business leader has a problem, they will solve it. However, some problems are long-lasting or seem to be endemic to the… (read more)

Tolerating Underperformance

As Jack Welch has repeatedly emphasized, great people get great results. The inverse of that is sometimes also true, that is that if the results are not great, then one must question whether or not the individual is truly great.   Feb 2016 | Jeff Cartwright   As the CEO or owner of a business,… (read more)

Strategy or Execution

    A Great Business Strategy Without the Ability to Execute is Mostly Wishful Thinking. …On the other hand, execution without a strategy can be mostly noise.   Feb 2016 | Jeff Cartwright   Requisites For the CEO or owner leading a business, it is vital to have both a sound strategy and a solid plan… (read more)

Communicating Expectations

  Being optimists, Growth Alliance believes that people will strive to exceed expectations.   Jan 2016 | Jeff Cartwright We, as business owners or CEOs believe that we are great communicators and that we effectively and consistently communicate the high expectations that are required for our business to achieve the superior results we desire. High… (read more)

Sales Team Building

 . Sales team building takes many forms Revitalizing under-performing teams,building start-up teams and ramping-up team in growth market   Jan 2016 | Jack Zimmanck  . Team Organization and Leadership Optimizing sales team performance in the digital age is vastly different than the historic top-down, sales-only organization model.  Today, winning sales teams are closely integrated with marketing… (read more)